Technology increasingly enables to deliver convenient services on demand, faster and better. Always connected and extremely mobile, young people are living their life in the here and now, jumping seamlessly and easily from one activity to another. Flowing from one mood to another is a seamless virtual life.
Modernity is always welcome by the majority of people but they become increasingly aware that it creates as well confusion, stress and concern. They are looking for more mindfulness and quality to reach a better balance in their life. Walking slowly, reducing speed and taking time to think are the new well-being life.
With urbanization going on, cities become the natural playground for new generations of city dwellers. Urban areas are the framework where information flows and moving people meet, creating surprising and creative happenings. Surfing from one place to another, from one gang to another, is the real life.
Active wear is becoming a daily outfit that is no longer reserved to athlete’s tracks. Dynamic business men go to work wearing chic sneakers; active ladies adopt casual but stylish clothes that they wear all day long. The evolution of fashion reinforces a growing category of cloths that are altogether comfortable and elegant.
The possibilities of travelling for leisure or business dramatically increased in the past years. People spend hours on planes, train or cars and they are looking for comfortable clothes to make their journey more relax.
More and more people explore the world and to discover new territories and cultures. It’s becoming a long term trend. It’s a “sustainable attitude” based on eco-friendly behavior respecting people and their environment. Being a global citizen is becoming a reality.